Howdy! I'm Veronica

Senior Experience Designer

for Products & Services

Nice to... sort of... meet you :)

View projects
Headshot of Vero

I believe in equitable design.

As a research-informed experience designer, I am driven by the belief in design's transformative potential to enrich human lives. Guided by universal design principles, I strive to craft inclusive, user-friendly solutions that amplify accessibility and foster positive impacts.
...
I also have a pretty good gif and meme game...

Professional Experience

Since 2009, I've been helping design solutions & experiences for different organizations, ranging from small startups to large enterprises across several industries.

This includes my time and experience learning, training, and applying design thinking methodologies and decision making processes for operational planning during the latter part of my time in service with the US military.

2020-Current

Camping World Holdings, Inc.
Senior Experience Designer
Lead and executed on projects focused on Good Sam experience improvements and guide design best practices across Camping World's ecosystem. Additionally, I worked towards developing and establishing more formalized design processes for our maturing design team and organization.
Thinkful
Mentor/Educator (Part-time)
Mentor students going through Thinkful's UXUI design bootcamp program by providing helpful real world guidance and support.

2016-2019

USAA
Experience Designer
Improved member facing security experiences in the Identity and Access Management space.

2015-2016

Predictive Science
Lead UXUI  Designer
Led and executed on design efforts for suite of analytics applications
Predictive Science
Lead UXUI  Designer
Led and executed on design efforts for suite of analytics applications

2002-2018

United States Army Reserves
Operations Plans Coordinator and Liaison (2009-2018)
Short and long term planning using design methodologies and decision making process for battalion level training operations. This time period also included responsibilities leading teams during reserve activations and combat deployments.
United States Army Reserves
(2002-2009)
Member of military police team across various deployments, activations, and training.

2015-2020

Freelance
Experience Design Consultant
I take on projects, as time allows, to help support mobile & digital product design needs.

2013-2015

Funsize Corp
Mobile Designer/Operations
Supported the design needs of several mobile products for various clients. Internally, worked and supported the company's operational needs.
Funsize Corp
Design Apprentice

Currently looking for new opportunities as a senior designer where I can make an impact on how people experience products.

Present

Seeking New Opportunities
Senior Experience Designer
Lead and executed on projects focused on Good Sam experience improvements and guide design best practices across Camping World's ecosystem. Additionally, I worked towards developing and establishing more formalized design processes for our maturing design team and organization.
Open to work
Senior Product Designer/Senior experience designer

2022-2023

User Interviews
Senior Product Designer
Led design efforts that focused on scaling admin experiences within the product to support enterprise customers with scaling their teams and research capacity.

2020-2022

Design Consultant/Freelance
UX/Product
Provide design consultation and artifact creation for a variety of clientele, as time and capacity allows. Also offer guidance and mentorship to early career designers.

2020-12/2021

Thinkful
Part-time Mentor/Educator

2020-2021

Camping World Holdings, Inc.
Senior Experience Designer
Owned product design and experience improvemnts for Good Sam products and services. Mentored and guided design team while helping to establish research and accessibility best practices within the org.  

2016-2019

USAA
Experience Designer
Improved member facing security experiences in the Identity and Access Management space.

2015-2016

Predictive Science
Lead UXUI  Designer
Led and executed on design efforts for suite of analytics applications

2002-2018

United States Army Reserves
2009-2018
Operations Plans Coordinator and Liaison*
• Team/Squad Leader• 31B-Military Police
Short and long term planning using design methodologies and decision making process for battalion level training operations. This time period also included responsibilities leading teams during reserve activations and combat deployments.
* Equivalent civilian title  
2002-2018
31B-Military Police

Member of military police team across various deployments, activations, and training.

2015-present

Freelance
Experience Designer
I take on projects, as time allows, to help support mobile & digital product design needs.

2015-present

Funsize
•Product designer
• Operations support• Product design apprentice
Mobile product design apprentice and eventually product designer for a mobile product design startup (at the time). Where I officially got my start as a product designer.
They are doing well I hear ;)

Skilled at:

Product design, user experience, accessibility, design methodologies & activities, user research, thinking in systems, rapid prototyping and testing, mobile design (iOS, Android, some Fluent), plans and strategy.

Interested in:

I have diverse interests, but I'm particularly fascinated by the human mind—exploring psychological, cognitive, emotional, cultural, and social factors that influence decision-making. I enjoy delving into behavioral economics, game design, and service design, contemplating how they can address real-world challenges (*especially with the rise in AI 🤯). I'm drawn to problem spaces like Identity and Access Management (IAM), mental health/healthcare, and areas of social impact where I aim to make a difference.

I also love coffee and play.

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"You do not have to be superhuman to do what you believe in."
-Debbi Fields 🍪